I recently saw a Smokey the Bear sign in Wisconsin. It is a great campaign to study
Question:
I recently saw a Smokey the Bear sign in Wisconsin. It is a great campaign to study because it has adapted and stayed relevant. What are some of the things that the campaign has done to make it relatable today?
2. I like that you brought up how Smokey has collaborated with other agencies, I think this alludes to the importance of collaboration with campaigns. Obviously, not every collaboration is a good idea, just look at what happened with Bud Light and Dylan Mulvaney, but I think the use of other agencies and people is a great idea. Especially ones that fit, like the Forest Service, it makes sense that they partner. It also creates an opportunity for other businesses, too. Is there anything you would add to Smokey to make him more relevant? If so, why? If not, why?
Fundamentals of Cost Accounting
ISBN: 978-0077398194
3rd Edition
Authors: William Lanen, Shannon Anderson, Michael Maher