An advertising company offer three types of mediums: television, newspaper and radio. The cost for each...
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An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1700 600 200 Audience per advertisement 118,000 46,000 10,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 439% of total number of advertisement. and at least 12 % of the total number of advertisements should occur on television. The weekly advertising budget is S19900. How many advertisements should be nun in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T. N. R respectively Given the following budget constrain aT - bN - cR < 19900 What is the value of b? Remember: The answer box can not accept any text An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1700 600 200 Audience per advertisement 118,000 46,000 10,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 439% of total number of advertisement. and at least 12 % of the total number of advertisements should occur on television. The weekly advertising budget is S19900. How many advertisements should be nun in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T. N. R respectively Given the following budget constrain aT - bN - cR < 19900 What is the value of b? Remember: The answer box can not accept any text
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lef assume that numberr ads on of eoch type of medium are T ... View the full answer
Related Book For
Accounting
ISBN: 978-0324662962
23rd Edition
Authors: Jonathan E. Duchac, James M. Reeve, Carl S. Warren
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