IAG's Taken in Victoria campaign for single items insurance did not resonate with consumers. With reference to
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IAG's "Taken in Victoria" campaign for single items insurance did not resonate with consumers. With reference to the channels that they used in their campaign, use the AIDA funnel to identify what metrics they may have used at each stage to help them form this assessment. In addition, which stage of the funnel do you think proved most problematic in moving the target audience through, and why?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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