The differences in demand and elasticity are the primary factors that drive management decisions related to pricing strategies. One strategy that is prevalent in the U.S. markets is price discrimination. This practice charges a different price to different target groups without consideration of the differences in the costs of production, i.e., senior citizens receive discounted prices at movie theatres while those consumers under 65 pay the full price.

Identify an industry or a company that practices price discrimination, then describe the pricing strategy and finish by stating why you consider this an effective pricing strategy for the company or the industry.

Answer rating: 100% (QA)

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