Identify an online brand that you currently follow or might be interested in following. Find their official
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Identify an online brand that you currently follow or might be interested in following. Find their official website and publishing channels and scan through recently published content and analyze it based on the content value ladder. In other words, categorize recent posts and identify them as filler, basic, authority-building, pillar, or flagship. If you don't immediately find any posts that are authority-building or higher in recent posts, search out at least one authority-building or higher value article on the official website. Summarize your findings.
Related Book For
Essentials of Statistics for the Behavioral Sciences
ISBN: 978-1464107771
3rd edition
Authors: Susan A. Nolan
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