Identify and explain the main costs involved in acquiring a new customer for a bank (including the initial costs and the ongoing costs).  

What are the possible ways to decrease these costs ?

You had a couple of meetings with a potential client (a single young man in late 20s, working in IT support in a large local bank, and aiming at short-term and medium term investment planning).  Without much details about his financial position, you can only prepare a simple investment proposal.  Therefore, you may expect a lot of questions (maybe challenges as well) from this potential client when you present your proposal to him. 

How can you prepare for this presentation, via a face-to-face meeting ?

What are the key requirements to close the deal and secure a new client as a long-term customer for a successful wealth manager ? 

You may combine this question with question  if you?

Answer rating: 100% (QA)

SOLUTION The main costs involved in acquiring a new customer for a bank can be divided into two categories initial costs and ongoing costs Initial costs a Marketing costs These are the costs associate... View the full answer