Identify the primary audience for and mission of any organization or brand in Canada.

2. Find that organization on as many social platforms as you can and link to all their accounts.

3. Consider AT A MINIMUM: Facebook, Twitter, Instagram, Pinterest and YouTube.

4. What is their social media strategy? What policy documents does the company have? Are there any related interviews that can give you insight into their strategy?

Part Two Instructions

1. Answer these questions about at least two of those accounts, on two separate platforms (for example, the organization's main presence on Pinterest and Instagram, or the organization's main presence on Twitter and presence on Facebook you pick).

How frequently does the account post?

Analyze the posts. Approximately what is the ratio of posts that link to or push business content compared to posts that are replies, retweets or other contributions to conversations?

What do you know and what can you surmise about the strategy for each of those two accounts? Discuss what you can tell about the goals, and link to at least three posts on each platform that back up what you're saying.

Part Three Instruction

1. Find a person who works for the organization who posts about the work they do connected to the organization you're evaluating.

Link to their accounts/platforms that discuss their work.

How much of what they post is directly related to their work?

What is the nature of their work-related posts? Describe how it relates to content, whether they demonstrate personality, whether/how they reply to followers, whether they show what's going on behind the scenes of their jobs and whether anything they post could be considered controversial.

Part Four Instructions

Think about the strategies we talked about in class for writing social posts. Find a post done by the business on any social media platform. Link to the original post (or copy and paste it), and rewrite it. Now, explain why you did the re-write the way you did. Analyze their original post, reflect on it and apply what you think would be a better approach. You don't have to think your way is the right way to promote that link. But show you understand the diversity of possible strategies by providing an alternative