Identify the specific media types that you would utilize to advertise amazon that you identified. Additionally, justify
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Identify the specific media types that you would utilize to advertise amazon that you identified. Additionally, justify your use of these specific media types and assign a percentage of your media budget to each type. Explain the underlying strategies for your media spend, based on this brand's attributes, USP, and related target segment(s).
Related Book For
Auditing A Practical Approach
ISBN: 9780730382645
4th Edition
Authors: Robyn Moroney, Fiona Campbell, Jane Hamilton
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