Identify which perceived benefit - if used as a marketing strategy - may be so misaligned that
Question:
Identify which perceived benefit - if used as a marketing strategy - may be so misaligned that it will cause a decline in your market segments' interest? Property industry. Motivate your reason.
* We provide a head start to first time account holders , which are often students who values the 300 points or the cash if they choose it . It 's not only a head start but it also allows clients to think further than tomorrow financially .
· We provide mortgagers an opportunity to settle in their new home with a reduced monthly instalment . It provides them with the opportunity to get used to balancing the pressure of affording cost of living with the monthly repayments .
· We let them choose between a cash back or loyalty point to spend . This has proven effective during these rainy days .
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw