Identifying Your Purpose. List three messages you have received recently, such as direct mail promotions, letters, email messages, phone solicitations, and lectures. For each, determine the general purpose and the specific purpose; then answer the following questions: (1) Was the message well timed? (2) Did the sender choose an appropriate medium for the message? (3) Was the sender’s purpose realistic?

Question 4 Planning: Analyzing the Situation; Media Skills: Electronic Presentations. Go to the PepsiCo website, at www.pepsico.com, and locate the latest annual report. Read the annual report’s letter to shareholders. Who is the audience for this message? What is the general purpose of the message? What do you think this audience wants to know from the chairman of PepsiCo?

Question 5 Planning: Creating an Audience Profile; Collaboration: Team Projects. Compare the Facebook pages of three companies in the same industry. Analyze the content on all available tabs. What can you surmise about the intended audience for each company? Which of the three does the best job of presenting the information its target audience is likely to need?

Question 6 Writing: Creating Effective Sentences: Media Skills: Social Networking. If you are interested in business, chances are you’ve had an idea or two for starting a company. If you haven’t yet, go ahead and dream up an idea now. Make it something you are passionate about, something you could really throw yourself into. Now write a four sentence summary that could appear on the Info tab on a Facebook profile. Make sure the first sentence is a solid topic sentence, and make sure the next three sentences offer relevant evidence and examples. Feel free to make up any details you need .

Question 7 Evaluating the Work of Other Writers. Find a blog post (at least three paragraphs long) on any business-related topic. Evaluate it using the following 10 questions: -What is the purpose of the document or message? -What is the target audience? -What information does the audience need? -Does the document provide this information in a well-organized way? -Does the writing demonstrate the “you” attitude toward the audience? -Is the tone of the writing appropriate for the audience? -Can the readability be improved? -Is the writing clear? If not, how can it be improved? -Is the writing as concise as it could be? -Does the design support the intended message?

Answer rating: 100% (QA)

1 A direct mail promotion for a new product that has just hit the market General purpose To promote the product Specific purpose To convince the reader to buy the product 1 The message was well timed ... View the full answer