You are a consultant working for Philip Morris. Competitors allege that in important developing markets such as
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You are a consultant working for Philip Morris. Competitors allege that in important developing markets such as Turkey, Philip Morris has created special tobacco blends containing additives that give brands such as Marlboro an extra “kick.” Management is “adapting” rather than “standardizing” its products. Assuming this is true, is this an ethical policy? If summoned before the company’s board of directors, what advice would you give regarding this policy?
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Research methods for business students
ISBN: 978-0273716860
5th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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