If you are in the management and has to decide the pricing of a vegetable, would you price comparable to competitor or price as high as possible since research testing shows consumers willing to pay a lot or price below competitor to maximize trial? Assume that your product is slightly better than competitor (in terms of shelf life and taste in general)

Answer rating: 100% (QA)

As a manager tasked with pricing a vegetable product several factors need to be considered when determining the pricing strategy 1 Market Positioning ... View the full answer