1. If you had to choose a career with one of the six listed companies, based on its mission statement, which one would you select?
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3. List whatever factors influenced your decision (need at least two).
4. What kinds of issues might managers in the company face where the mission statement could be used to justify an initiative, expenditure of funds, or other resources?
5. Discuss a type of business you would like to own and manage. Your business can make a product or provide a service. Decide on a company name. Briefly describe your business. Develop a mission statement that would reflect your business. Develop a vision for your business.

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Marriott: "Grow a worldwide lodging business using Total Quality Management principles to continuously improve preference and profitability. Our commitment is that every guest leaves satisfied." Intel: "Do a great job for our customers, employees, and stockholders by being the preeminent building block supplier to the computing industry." Gerber: "The people and resources of the Gerber Products Company are dedicated to assuring that the company is the world leader in, and advocate for, infant nutrition, care, and development." Kellogg: "Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value." Levi Strauss & Company: "The mission of Levi Strauss & Company is to sustain responsible commercial success as a global marketing company of branded casual apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability, and opportunities for growth and development." Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." Marriott: "Grow a worldwide lodging business using Total Quality Management principles to continuously improve preference and profitability. Our commitment is that every guest leaves satisfied." Intel: "Do a great job for our customers, employees, and stockholders by being the preeminent building block supplier to the computing industry." Gerber: "The people and resources of the Gerber Products Company are dedicated to assuring that the company is the world leader in, and advocate for, infant nutrition, care, and development." Kellogg: "Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value." Levi Strauss & Company: "The mission of Levi Strauss & Company is to sustain responsible commercial success as a global marketing company of branded casual apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability, and opportunities for growth and development." Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."

Answer rating: 100% (QA)

If I had to choose a career based on the mission statement I would select Marriott The commitment to growing a worldwide lodging business using Total ... View the full answer