If you haven't already done so, listen to one of the following podcasts: Land of the
Question:
If you haven't already done so, listen to one of the following podcasts:
-
- Land of the Giants - Google: Chrome and the Android Wars Links to an external site. (approx. 40 min
- Land of the Giants - Amazon: Why You'll Never Quit Amazon Prime Links to an external site.(approx. 35 min)
- Land of the Giants - Netflix: Who Really Killed Blockbuster Video? Links to an external site.(approx. 38 min)
After you've listened to the podcast, write a response to the following prompts:
- Write a four-five sentence summary of the podcast.
- Regarding Porter's Five Forces Model:
- What is it? Write a thorough but concise (two-three sentences) description of Porter's Five Forces Model.
- Identify and describe at least two ways in which the podcast connects to Porter's Five Forces Model.
- Identify and discuss at least three additional ways in which the podcast directly connects to M:IS ch 1. Your connections should be direct and specific.
- Example: The M:IS text defines competitive advantage as "... a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors." Amazon Prime provides Amazon with a competitive advantage by locking in customers; because customers have paid a relatively significant fee for the service, they are likely to use it rather than look elsewhere for products
II. For 15 exercise points, choose to either ask someone, or through your own research, or based on your own knowledge, name 2 products or services that would appeal PRIMARILY to that consumer group. Note: you can ask someone in certain groups and then use your own suggestions for other groups since you may or may not know or have access to someone in all the groups. Also, the word 'PRIMARILY' is used since your products/services may not be used solely by one group but could be used predominately by that group. Yes, this does cause us to make generalizations about the groups but that is the starting point when we begin to think about a target market for our product or service. Research would determine if our assumptions about that group's interest would be accurate. When submitting your answers, please name the group and then your 2 answers, not just a list of products/services. If you ask someone in a group, please include some simple demographic information about your person that you know (but no names please) as that makes my reading more interesting!! You will have 18 examples, 2 for each of the 9 groups below that you submit to me through this assignment. FOR THE DISCUSSION BOARD POST: Choose 4 of the 9 groups and post your examples for those 4 groups.
1. Upper Class Americans 2. Middle Class Americans 3. Lower Class Americans 4. Depression Generation 5. Baby Boom Generation 6. Generation X 7. Generation Y 8. Generation Z 9. Generation Alpha
III. Like the exercise in the last chapter, for 15 exercise points, choose to either ask someone, or through your own research, or based on your own knowledge, name 2 products or services that would appeal PRIMARILY to that consumer group. Note: you can ask someone in certain groups and then use your own suggestions for other groups since you may or may not know or have access to someone in all the groups. Also, the word 'PRIMARILY' is used since your products/services may not be used solely by one group but could be used predominately by that group. Yes, this does cause us to make generalizations about the groups but that is the starting point when we begin to think about a target market for our product or service. Research would determine if our assumptions about that group's interest would be accurate. When submitting your answers, please name the group and then your 2 answers, not just a list of products/services. If you ask someone in a group, please include some simple demographic information about your person that you know (but no names please) as that makes my reading more interesting!! You will have 20 examples, 2 for each of the 10 markets below.
1. African American, 2. Hispanic, 3. Asian American, 4. Native American, 5. Asian Indian, 5. Arab American, 7. Catholic, 8. Born Again Christian, 9. Jewish, 10. Muslim.
Financial and managerial accounting
ISBN: 978-1118016114
1st edition
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso