If your firm requests production of 40,000 units of a particular Sonite brand and demand by Markstrat consumers for your product is really 50,000 units (given its attributes, price, etc., relative to competing products), how many units will your firm actually produce and sell? (NOTE: you are not holding any inventory at the moment). What does this situation suggest about your product? What should you do in the next period?

Answer rating: 100% (QA)

Based on the given information if your firm requests the production of 40000 units of a particular Sonite brand and the demand by Markstrat consumers ... View the full answer