Exhibit One: Marketing Communications Budget Newspaper (showtimes) Newspaper (advertising) Radio Billboards Bus Shelters Total $ $...

Transcribed Image Text:

Exhibit One: Marketing Communications Budget Newspaper (showtimes) Newspaper (advertising) Radio Billboards Bus Shelters Total $ $ $ $ $ $ Percentage of annual spend Percentage of demand* Jan-Mar $ $ 25,000 $ 15,000 $ $ $ 16,000 56,000 Apr-Jun $ $ 45,000 $ 35,000 $ 15,000 $ 261,000 $ 38.84% 33% 8.33% 12% *The percentage of annual tickets sales that were typically sold within each period. Source: Created by author 16,000 150,000 Jul-Sep 16,000 $ 100,000 $ 30,000 $ 28,000 $ 15,000 $ 189,000 $ 28.13% 35% Oct-Dec 16,000 $ 80,000 $ 30,000 $ 30,000 $ 10,000 $ 166,000 $ 24.70% 20% Annual 64,000 330,000 130,000 108,000 40,000 672,000 100% 100% Exhibit One: Marketing Communications Budget Newspaper (showtimes) Newspaper (advertising) Radio Billboards Bus Shelters Total $ $ $ $ $ $ Percentage of annual spend Percentage of demand* Jan-Mar $ $ 25,000 $ 15,000 $ $ $ 16,000 56,000 Apr-Jun $ $ 45,000 $ 35,000 $ 15,000 $ 261,000 $ 38.84% 33% 8.33% 12% *The percentage of annual tickets sales that were typically sold within each period. Source: Created by author 16,000 150,000 Jul-Sep 16,000 $ 100,000 $ 30,000 $ 28,000 $ 15,000 $ 189,000 $ 28.13% 35% Oct-Dec 16,000 $ 80,000 $ 30,000 $ 30,000 $ 10,000 $ 166,000 $ 24.70% 20% Annual 64,000 330,000 130,000 108,000 40,000 672,000 100% 100%

Answer rating: 100% (QA)

To determine if the company is profitable we need to look at the revenue generated from the ticket s... View the full answer