Imagine that you are an American sports apparel manufacturer thinking of expansion. You currently sell your product through licensed agreements with a third-party vendor in the United Kingdom and Canada. You are thinking of expanding to another country and have whittled the list down to two countries: Australia and Spain.

Using Ghemwat's CAGE framework, illustrate which country you believe would be most advantageous, considering the relative distance both nations have to the United States.

Answer rating: 100% (QA)

Pankaj Ghemawats CAGE Distance Framework Cultural Administrative Geographical and Economic offers an effective approach to evaluate the potential bene... View the full answer