Imagine that you are the brand director for a medical device which is in late stage of product development and due to be launched in Yr. 2024. What would be your approach and starting point to ensure that your company launch is successful in the U.S. market and later in the International markets. Outline at least three methodologies and factors that you would consider in segmenting your market(s) and to maximize product acceptance and sales.

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As the brand director for a medical device my approach to ensuring a successful launch in the US market and later in international markets would involve several key steps and considerations Here are t... View the full answer