Imagine that you have been hired as a summer intern for the 2020 Summer Olympics in Tokyo
Question:
Imagine that you have been hired as a summer intern for the 2020 Summer Olympics in Tokyo (to be held in the summer of 2021). Your task is to prevent companies from employing ambush marketing. To accomplish this task, you need to review the Brand Protection Guidelines for the 2020 Tokyo Olympics (see the link to this PDF in the Week 12 Folder)
Scenario: You have been hired as a summer intern for the 2021 Summer Olympics in Tokyo, and your task is to prevent companies from employing ambush marketing.
- After doing your research and reading, design a multipronged strategy to stop ambush marketing on the ground at the event as well as on radio, TV, and social media. Document your strategy.
2. Devise a marketing and sponsorship strategy (with three to four main points) that will help legally protect sponsors from ambush marketing during the 2021 Summer Olympics. Your strategy should be a mix of legal protections of the trademarks with some practical solutions for stopping ambush marketing, such as regulating social media space or posts by Olympic athletes about competing brands to official sponsors.
Business Statistics A First Course
ISBN: 9780321979018
7th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan