Imagine you are promoting a special Olympic basketball campaign for special needs basketball players to promote awareness. Your boss wants to see "measurable performance." 

 

1) What could be the top KPIs (Key Performance Indicators) you think are important to show performance for this campaign?

 

2) Explain in detail WHY each of the KPIs in question #1 is important to measure.

 

3) To the best of your ability, identify the data sources that could be integrated with Databox to give you the information you need in questions #1 and #2.