Imagine you are the manager of a firm specializing in the manufacturing and sale of paper goods
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Imagine you are the manager of a firm specializing in the manufacturing and sale of paper goods eg paper plates, cups, napkins, etc. and you aspire to expand your market beyond the United States. Tasked with developing a global web strategy, your initial targets include France, Italy, Germany, Japan, China, and Brazil.decide which of these countries you would prioritize for market entry. Justify your decision by detailing the criteria you used.Additionally, identify and discuss other crucial considerations that should be addressed in your web strategy. What features would you incorporate into your website to attract buyers from the targeted countries, ensuring a tailored and effective approach to each market?\"
Related Book For
Managerial Economics and Business Strategy
ISBN: 978-0071267441
7th Edition
Authors: Michael R. baye
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