Imagine your organization is American-based and makes high-quality leather shoes for women. In the U.S. it faces steep competition from high-end foreign designers, not due to inferior quality, but due to the reputation of (and Americans' penchant for) foreign-made leather products. Therefore, global expansion has been included in the organization's seven-year strategic plan.

Foreign direct investment (FDI) requires the greatest commitment of capital and managerial effort and offers the fullest means of participating in a market. However, it also comes with considerable risk. The decision, of which market to enter, can be just as crucial as the strategy employed once there.

The Philippines is our chosen region

Provide a detailed recommendation plan to senior management based on the following factors:

2. Culture considerations when entering the Filipino market and
4. Competitive landscape (the competition regions are United Arab Emirates, South Africa, Sweden, Greece, and Venezuela.

Answer rating: 100% (QA)

Recommendation Plan for Entering the Filipino Market 1 Culture Considerations when entering the Filipino market a Research and Understand Filipino Culture It is crucial to thoroughly research and unde... View the full answer