Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada

Teaching note

Reference no. 8B14A013

Subject category: Marketing

Authors: Kimberley Howard; William Wei

Published by: Ivey Publishing

Originally published in: 2014

Version: 2017-07-26

Revision date: 07-Aug-2017

Length: 6 pages

Data source: Field research

Find this article from internet and do a case report on this article.

Your case study report should include the following sections: introduction, problem statement, SWOT analysis, PESETL analysis, alternatives with pro/cons list, recommendation/implementation plan, control & feedback, contingency plan.?

Grading:?

Introduction: /10

Problem statement: /5

Recommendation/implementation plan: /30

Contingency Plan: /5?

I want you to focus main on recommendations. It should be of atleast 3 pages. Thanks!

Answer rating: 100% (QA)

The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organisations SWOT is an acronym for Strengths Weaknesses Opportunities T... View the full answer