In 2012, Ford introduced a fully electric car known as the "Ford Focus." Since then, other auto makers have introduced their own versions of all-electric automobiles.

Apply Roger's Five Factors to the Ford Focus, at the time of its introduction. First, state how you would rank each product characteristic on each individual factor. Then provide an explanation to support your position.

Answer rating: 100% (QA)

Everett Rogers Five Factors also known as the Diffusion of Innovation theory can be applied to the introduction of the Ford Focus Electric in 2012 1 R... View the full answer