In 2015, Pepsi beat out Diet Coke to become the second most popular soda in the...
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In 2015, Pepsi beat out Diet Coke to become the second most popular soda in the United States (Peterson, 2015). While Coke remained the overall market leader, Pepsi's accomplishment startled a soda world that had believed Coca-Cola's diet beverage was invulnerable in the number- two spot. Pepsi's taste and fizz hadn't changed, and the price was the same as Diet Coke. 1. So how did Pepsi do it? How did Pepsi beat Coke? 2. And what can this victory in the soda wars teach us about marketing? In 2015, Pepsi beat out Diet Coke to become the second most popular soda in the United States (Peterson, 2015). While Coke remained the overall market leader, Pepsi's accomplishment startled a soda world that had believed Coca-Cola's diet beverage was invulnerable in the number- two spot. Pepsi's taste and fizz hadn't changed, and the price was the same as Diet Coke. 1. So how did Pepsi do it? How did Pepsi beat Coke? 2. And what can this victory in the soda wars teach us about marketing?
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Managerial Economics and Organizational Architecture
ISBN: 978-0073523149
6th edition
Authors: James Brickley, Clifford W. Smith Jr., Jerold Zimmerman
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