In 20X3, T Co.'s gross profit percentage was 39.8% while their competitor, WWW's percentage was 31.8%. What
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Question:
In 20X3, T Co.\\\'s gross profit percentage was 39.8% while their competitor, WWW\'s percentage was 31.8%. What was the most likely reason for WWW\\\'s lower percentage?
A) Ability to differentiate their product in consumers\\\' eyes
B) Lower selling prices
C) Lower product cost as a percentage of sales
D) Higher selling prices
Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
Posted Date: