In a marketing plan pricing and positioning strategy must be aligned. For example, the want for the company is to be known as the premier brand, having too low a price might dissuade customers from purchasing. In this section of the marketing plan, for a bakery, that specializes in luxury cakes and global pastries, dedicated to allow customers not having to break their bank to have luxury and to experience the world through pastries detail the positioning desired and how the pricing will support it ?

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In the marketing plan for the luxury bakery specializing in luxury cakes and global pastries the desired positioning should reflect the brands commitm... View the full answer