In a PowerPoint presentation, provide the following slides Cover Page (in speaker notes, provide an introduction of the purpose of the presentation).

1. Product and Price: Choose an existing product or create a new product. Show an image of the product and in speaker notes, discuss the elements of the product (e.g., features, benefits, competitive advantage). Address how the brand might improve the product experience. Also include your recommended pricing strategy for the product with rationale.
2. Promotion:  be creative with providing an image and share a sales promotion (discuss in your speaker notes why the recommended sales promotion would be effective).
3. Place: use an image of place and in your speaker notes, discuss how you recommend the company distribute the product. Apply and differentiate between direct and indirect distribution strategies.
4. Conclusion

Your presentation must be at least 3 slides (does not include the title, conclusion or reference slides). The slides should use informative graphics. Be sure to provide rationale in your speaker notes (aim for at least three paragraphs in APA format to discuss your slide with logic). Submit the presentation as a PDF with speaker notes visible.

include at least 2 credible or industry-specific references. Below are some options references to get you started:

Answer rating: 100% (QA)

Slide 1 Cover Page Speaker Notes Welcome to the presentation on Product Development and Marketing Strategy In this presentation we will explore various aspects of developing and promoting a product including product features pricing strategy sales promotion and distribution channels Our goal is to provide insights and recommendations for enhancing the overall product experience and maximizing market reach Slide 2 Product and Price Image Display the chosen or created product Speaker Notes The product selected for this presentation is a smartwatch designed for fitness enthusiasts It offers features such as heart rate monitoring GPS tracking activity tracking and smartphone connectivity The benefits of this product include helping users track their fitness goals monitor their health metrics and stay connected on the go Its competitive advantage lies in its sleek design userfriendly interface and comprehensive fitness tracking capabilities To improve the product experience the brand could consider adding additional features such as sleep tracking stress monitoring and personalized coaching These enhancements would provide users with a more holistic view of their health and fitness thereby increasing the value proposition of the product For pricing strategy I recommend a valuebased approach This involves setting the price based on the perceived value of the product to the customer Given the advanced features and benefits offered by the smartwatch pricing it slightly higher than competitors offerings would be justified However its essential to conduct market research and analyze competitor pricing to ensure competitiveness while maintaining profitability Slide 3 Promotion Image Creative image depicting a sales promotion Speaker Notes For promotion I propose a limitedtime offer of Buy One Get One Half Off BOGOHO promotion This promotion would incentivize customers to purchase the smartwatch by offering them a discount on the second unit when they buy one at full price This sales promotion would be effective because it encourages customers to buy more than one unit thereby increasing sales volume and revenue Additionally it creates a sense of urgency prompting customers to make a purchase decision sooner rather than later Slide 4 Place Image Image illustrating distribution channels Speaker Notes In terms of distribution I recommend a combination of direct and indirect distribution strategies Direct distribution involves selling the product directly to consumers through the brands website or companyowned retail stores This approach provides the brand with more control over the product presentation and customer experience Simultaneously indirect distribution involves partnering with retailers online marketplaces and fitness centers to reach a broader customer base This strategy allows the product to be available in multiple locations increasing accessibility and convenience for customers By adopting both direct and indirect distribution channels the brand can effectively reach different segments of the market while maximizing sales opportunities Slide 5 Conclusion Speaker Notes In conclusion developing and marketing a product involves careful consideration of various factors including product features pricing promotion and distribution By focusing on enhancing the product experience implementing effective sales promotions and leveraging multiple distribution channels companies can maximize the success of their product in ... View the full answer