In an increasingly globalized market, how can marketers effectively adapt their marketing strategies to resonate with diverse

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In an increasingly globalized market, how can marketers effectively adapt their marketing strategies to resonate with diverse international audiences while maintaining a strong brand identity?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: May 18, 2023 08:39 AM

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Global Marketing management

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