In Dyer et al (2020), Chapter 10: Strategy in Practice: Where Do Innovative Strategies Come from? The
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In Dyer et al (2020), Chapter 10: Strategy in Practice: Where Do Innovative Strategies Come from? The examples are based on the actions of individuals. Is it also possible for innovation to occur at the organizational level? Justify your viewpoint using sources for support.
Also, describe a company that is doing something considered to be new or innovative. Based on the reading, do you agree that the company is innovative? Why or why not?
Please provide in-text citations to match the references.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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