In order to ascertain urban consumers' preferences for attributes of 'online store' for the purchase of apparel
Question:
In order to ascertain urban consumers' preferences for attributes of 'online store' for the purchase of apparel and shoes, an upcoming online retail company surveyed in Kolkata. The respondents were asked questions on a scale of strongly disagree and strongly agree. Principal Component Analysis was used to extract the factors influencing consumer preferences. The questions pertaining to 'online store' and the result output are given below:
Online store has latest trendsfashion products
It is convenient to buy apparel and shoes at online store
Online store saves consumer time for the purchase of apparel
Price is always cheaper in online store
Online stores offer attractive sales promotions
Online stores recommend the right product to consumers
Online store has hassle free return policy
Online store makes on time delivery at your doorstep
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calculate the eigen values, communality table and the loadings of last two variables of three components of rotated component matrix. Discuss your analysis in detail and name the factors.
show all the calculations and describe the factor extraction process.
Financial Accounting Volume II
ISBN: 9789387886230
4th Edition
Authors: Mohamed Hanif, Amitabha Mukherjee