In order to conduct your analysis, pick a new social marketing campaign in your country. Pick a campaign/organization about which you can obtain information. Examples of social marketing campaigns include, but are not limited to: Anti-smoking or anti-tobacco campaign  Anti-drug  Anti-tobacco campaign Tackling the issue of drinking and driving  Promoting road safety  Promoting railroad station safety  Promoting exercise and healthy eating  Water rationing  Endangered species awareness  Anti-bullying  Waste management and recycling  Anti-littering  Reducing disposable plastic bag use in favor of reusable bag use  Reducing paper use, especially paper towel use  Encourage food donations to poor, disadvantaged people   Tackling health-related illnesses/sicknesses/diseases such as Covid-19, cancer, etc.  Helping displaced people which are affected by natural disasters: e.g. hurricane, snow storms, mud slides, earthquakes, volcanoes, etc.  Anti-deforestation, etc.
Your discussion needs to be provided in essay format (introduction, body and conclusion). You have to provide comprehensive discussion/analysis in your answer, and not only a description.
Question 1
Propose a marketing plan for a new social marketing campaign in your country. Research in appropriate detail to present a realistic social marketing plan. (650 words).


Question 2
Based on the marketing plan you proposed in question 1, assess your proposal and analyze the obstacles to segmentation and targeting facing the selected social marketing campaign/organization. (1100 words)

Answer rating: 100% (QA)

1 Social marketing is an approach that uses commercial marketing strategies to drive behavior change around a social issue Developing a social marketi... View the full answer