1.How can salespeople use effective questioning and the SPIN questioning sequence to maintain subtle control over the...
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Question:
1.How can salespeople use effective questioning and the SPIN questioning sequence to maintain subtle control over the buyer-seller communication dialogue?
2.Identify and explain the intended purpose of each of the (4) steps involved in the SPIN questioning sequence.
3.In preparation for the upcoming Sales Challenge - Sales Call Role Play, develop two questions for each of the (4) steps in the SPIN questioning sequence, that can help you build mutual understanding with you client prospect as to their situation, problem, implication(s) and need-payoff solution identification.
Related Book For
Statistics for Business and Economics
ISBN: 978-0132930192
8th edition
Authors: Paul Newbold, William Carlson, Betty Thorne
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