In recent years. DecoStyle, a prominent home decor retailer in Asia, has witnessed a significant uptick in
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In recent years. DecoStyle, a prominent home decor retailer in Asia, has witnessed a significant uptick in sales, propelling its products to newfound popularity among consumers. Emboldened by this success. DecoStyle has set its sights on expanding its business into the USA and European markets.
Discuss any TWO (2) Eastern and TWO (2) Western cultures that DecoStyle should take into consideration before entering these Western markets. Based on the analysis, propose TWO (2) marketing strategies that Decostyle should implement to outshine its competitors in these Western markets.
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ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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