In response to your classmates post, comment on how the services cape shapes the behavior of both
Question:
In response to your classmates post, comment on how the services cape shapes the behavior of both customers and employees in the Central Market case. Also provide one example of how services cape shaped your behavior as a customer and one example of how it shaped your behavior as an employee.
The goal of Central Market's service concept was to give customers a supermarket experience that resembled a farmers market. They did this by providing premium meals, fresh goods, and a lively, engaging environment. All three of the key components of a servicescapespatial layout and functionality, signs, symbols, and artifacts, and ambient conditionsare present in Central Market's floor design. By constructing an entrance that opens into an atrium and a serpentine flow through a full-view European style city market, the market mimics a hospital plan. Once more, signs, symbols, and relics follow the farmers' market motif. Three members of the store art team create and paint all of the signs by hand. The caf's massive cutlery sculptures and the store's signage all use pastel colors.
The Economics Of The Environment
ISBN: 9780321321664
1st Edition
Authors: Peter Berck, Gloria Helfand