In the early 1990s, Gatorade dominated the market for sports drinks, a segment in which it...

Transcribed Image Text:

In the early 1990s, Gatorade dominated the market for sports drinks, a segment in which it had been the original innovator. For decades, Coca- Cola had been a leader in marketing, bottling, and distributing soft drinks. However these drinks did not include a sports drink. Soon after Gatorade appeared, Coca-Cola developed and marketed its own sports drink, Powerade. In this example, Coca-Cola built new core competencies to create and compete in markets of the future. O redeployed and recombined core competencies to compete in markets of the future. O built new core competencies to protect and extend its current market position. O leveraged core competencies to improve current market position. In the early 1990s, Gatorade dominated the market for sports drinks, a segment in which it had been the original innovator. For decades, Coca- Cola had been a leader in marketing, bottling, and distributing soft drinks. However these drinks did not include a sports drink. Soon after Gatorade appeared, Coca-Cola developed and marketed its own sports drink, Powerade. In this example, Coca-Cola built new core competencies to create and compete in markets of the future. O redeployed and recombined core competencies to compete in markets of the future. O built new core competencies to protect and extend its current market position. O leveraged core competencies to improve current market position.

Answer rating: 100% (QA)

The detailed answer for the above question is provided below redeployed and recombined core ... View the full answer