In the face of intense competition, the management team of Luxe Fashion House are interested in undertaking

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In the face of intense competition, the management team of Luxe Fashion House are interested in undertaking research to improve their brand image, so that they could position their brand more competitively in the market. However, they are unsure whether they should undertake qualitative or quantitative research.

please discuss and explain using relevant examples the differences between qualitative and quantitative research.

Posted Date: May 11, 2024 04:22 AM

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In the face of intense competition, the management team of Luxe Fashion House are interested in undertaking

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