In the gap model of service quality, what happens if the customer perception is below the customer

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In the gap model of service quality, what happens if the customer perception is below the customer expectation?

The customer gap increases

The customer is unhappy

The customer is happy

The service quality is neutral

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Posted Date: Feb 16, 2024 11:31 AM

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In the gap model of service quality, what happens if the customer perception is below the customer

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Marketing Management

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