In the integration session, we considered recent reports of customer and employee dissatisfaction within Qantas. a} Identify one people concept and one technology concept from COMM1170, and explain how these two concepts can be combined to enable Qantas to achieve a competitive advantage. Explain why this combination is important. b) Commentators have noted that Qantas was quick to stand-down staff during COVID-19 lockdowns, but slow to re-recruit and train replacements. Referring to specific concepts in the people toolkit, explain a strategy that could have better sustained Qantas' competitive advantage over this period. c) Qantas has adopted cost-cutting measures such as reducing employee pay and outsourcing jobs. Identify and explain one accounting concept and one capital concept discussed in COMMll 70 that relate to this cost-cutting strategy.

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a One people concept from COMM1170 that can be combined with a technology concept to enable Qantas to achieve a competitive advantage is Employee Engagement and Digital Transformation Employee engagem... View the full answer