In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of

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In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of a given stage (i.e., a gate). The people that make stage-gate "go" or "no-go" decisions for a project typically involve:

individual contributing employees

senior managers

line level managers

recent graduates with a master's in marketing

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Marketing The Core

ISBN: 978-1260152135

7th edition

Authors: Roger Kerin

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Posted Date: Feb 21, 2024 05:20 AM

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In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of

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In the stagegate process of new product development NPD the decisionmaking for go or nogo at each stage gate typically involves a variety of individua... View the full answer

Marketing The Core

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