In the research phase for the milk marketing campaign, the firm uncovered research into consumer behavior highlighted in theMarketing Managementarticle "Got Advertising That Works?" Acting on that consumer insight led to a marketing campaign that was very successful. Find your own actionable insight. Find your own consumer research that provides insight into consumer behavior and then explain how that human insight could be leveraged in a marketing communications campaign for a business or organization of your choice. Support with cited evidence and include visual examples. Feel free to select a Christian business or organization if you want to explore it as an example.

Answer rating: 100% (QA)

Consumer Insight The Power of Social Proof One common consumer behavior insight is the influence of social proof Social proof refers to the tendency of individuals to rely on the actions and opinions ... View the full answer