In the world of marketing, frequently it pays to be a leader (not always, however). In this
Question:
In the world of marketing, frequently it pays to be a leader (not always, however). In this assignment, show how innovation and leadership led to market change. Then, in a few short paragraphs, discuss why this innovation changed the market.
Value Leadership Analysis
Create a value leadership analysis of a strategic transaction that changed a market. Set up the problem using the enclosed charts. Then, in one short paragraph describe why this transaction changed the market.
Create two charts with five columns each (this will help you answer Drucker’s questions)
Product
Actor A (Customer)
Actor A’s value offered (i.e. $ or loyalty)
Actor B (Marketer)
Actor B’s value offered (i.e. utility of product use)
The first chart shows the typical transaction
The second chart shows the transaction innovation that changed the market (or will change the market in the future)
Then, in a few sentences, describe why the exchange changed the market
Value Leadership Framework | Alternative exchanges
Example: Manager Creating a Means-Ends Chain
Example: Value Leadership Framework | Alternative exchanges
For Cosmetic Surgery (ca. 2010)
Dr. Youn changed the market for cosmetic surgery by offering advanced volumetric facial shaping to Hollywood stars. These techniques changed the market for cosmetic surgery for Hollywood stars by creating procedures that are difficult for others to detect. This technique allowed Dr. Youn to develop a lucrative practice among Hollywood stars.
Value Leadership Framework | Alternative exchanges
Expert Answer:
Impact of Innovation and Leadership on market There is an old saying Change is the only constant thing in the world it means the world never remains c... View the full answer
