In this case, La Roche-Posay is transforming a niche brand into a mass market global brand that targets wider consumer segments. Is this a wise decision? Why? (You might consider analyzing similarities and differences across target segments, the benefits and risks to address diverse target segments with the same value proposition, the change of the value proposition, rewards and risks associated with the value proposition change, etc.)

* Use bullet points to list the pros and cons for different alternatives if necessary.