In this exercise, youll use database software to analyze the reservation transactions for a hotel and use
Question:
In this exercise, you’ll use database software to analyze the reservation transactions for a hotel and use that information to fine-tune the hotel’s business strategy and marketing activities.
In MyMISLab™, you’ll find a database for hotel reservation transactions developed in Microsoft Access with information about The President’s Inn hotel in Cape May, New Jersey. At the Inn, 10 rooms overlook side streets, 10 rooms have bay windows with limited views of the ocean, and the remaining 10 rooms in the front of the hotel face the ocean. Room rates are based on room choice, length of stay, and the number of guests per room. Room rates are the same for one to four guests. Fifth and sixth guests must pay an additional $20 per person per day. Guests staying for seven days or more receive a 10 percent discount on their daily room rates. The owners currently use a manual reservation and bookkeeping system, which cannot provide management with immediate data about the hotel’s daily operations and revenue. Use the database to develop reports on the average length of stay per room type, average visitors per room type, base revenue per room (i.e., length of visit multiplied by the daily rate) during a specified period of time, and strongest customer base.
After answering these questions, write a brief report about the Inn’s current business situation and suggest future strategies.