Katrina wishes to take over her father's restaurant Fatty Wong after her father's retirement. Her father...

 

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Katrina wishes to take over her father's restaurant "Fatty Wong" after her father's retirement. Her father is a self-taught Master Chef and opened the original Fatty Wong Cantonese restaurant at a corner of Smith Street in the year 1967. Through many years of innovation, Katrina's father has designed and developed many new dishes that are popular among food lovers. For example, Katrina's father has developed an array of more than 200 dishes, from hearty soups to substantial main dishes. Katrina's father has also developed some special techniques and innovative equipment, which make ordinary beef taste tender and juicy comparable to premium Wagyu beef. However, Katrina is aware that her father's business partner also intends to open a competing restaurant that sells similar food. His father's business partner is also a skillful chef and knows a lot of secret tricks (i.e. cooking techniques and innovative equipment) for making dishes of comparable quality, flavour, appearance and cost, although his father's business partner has promised to keep that information secret. To continue and expand her father's restaurant business, Katrina approaches you for your advice because you have recently finished an IP course with SUSS. Katrina asks you the following questions: Identify the relevant types of IP rights in Katrina's father's business. (b) (d) (9 marks) Give definitions and explanation to the IP rights identified in Question 1(a). (9 marks) Is there government authority that Katrina can approach to protect her father's IP rights? If yes, cite them. (4 marks) Since most loyal customers recognise the shop of "Fatty Wong", show Katrina how to capture, protect and potentially increase revenues from those loyal customers? Katrina wishes to take over her father's restaurant "Fatty Wong" after her father's retirement. Her father is a self-taught Master Chef and opened the original Fatty Wong Cantonese restaurant at a corner of Smith Street in the year 1967. Through many years of innovation, Katrina's father has designed and developed many new dishes that are popular among food lovers. For example, Katrina's father has developed an array of more than 200 dishes, from hearty soups to substantial main dishes. Katrina's father has also developed some special techniques and innovative equipment, which make ordinary beef taste tender and juicy comparable to premium Wagyu beef. However, Katrina is aware that her father's business partner also intends to open a competing restaurant that sells similar food. His father's business partner is also a skillful chef and knows a lot of secret tricks (i.e. cooking techniques and innovative equipment) for making dishes of comparable quality, flavour, appearance and cost, although his father's business partner has promised to keep that information secret. To continue and expand her father's restaurant business, Katrina approaches you for your advice because you have recently finished an IP course with SUSS. Katrina asks you the following questions: Identify the relevant types of IP rights in Katrina's father's business. (b) (d) (9 marks) Give definitions and explanation to the IP rights identified in Question 1(a). (9 marks) Is there government authority that Katrina can approach to protect her father's IP rights? If yes, cite them. (4 marks) Since most loyal customers recognise the shop of "Fatty Wong", show Katrina how to capture, protect and potentially increase revenues from those loyal customers?

Answer rating: 100% (QA)

ANSWERS aRelevant types of IP rights in Katrinas fathers business are as follows 1Copyright protecti... View the full answer