In very large cities, Sony may sell directly via its own branded stores, while in other areas,

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In very large cities, Sony may sell directly via its own branded stores, while in other areas, it may sell indirectly through retailers such as Best Buy. This distribution strategy is known as a ______ strategy

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Economics Today

ISBN: 978-0132554619

16th edition

Authors: Roger LeRoy Miller

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Posted Date: Jan 28, 2024 11:44 PM

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In very large cities, Sony may sell directly via its own branded stores, while in other areas,

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This distribution strategy is known as a multichannel distribution or omni... View the full answer

Economics Today

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