In what ways can a deep understanding of uses and gratification theory benefit the work of public

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In what ways can a deep understanding of uses and gratification theory benefit the work of public relations or other communication practitioners

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Management Information Systems

ISBN: 978-1285186139

7th edition

Authors: Ken J. Sousa, Effy Oz

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Posted Date: Jan 17, 2024 02:55 AM

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In what ways can a deep understanding of uses and gratification theory benefit the work of public

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A deep understanding of uses and gratifications theory can benefit the work of public relations and other communication practitioners in several significant ways Audience Targeting and Segmentation Id... View the full answer

Management Information Systems

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