In what ways can advertising support the other elements of the promotional mix? Find examples of...
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In what ways can advertising support the other elements of the promotional mix? Find examples of advertising that uses: (a) rational appeal (b) a fear appeal. Why do you think the advertisers have chosen these approaches? Find a current advertising campaign that uses both television and online media. Why do you think both media are being used? To what extent is each medium contributing something different to the overall message? Describe the stages in developing an advertis- ing campaign. How do the objectives on retailer-consumer sales promotions differ from those of manufac- turer-consumer sales promotions? Research a recent new product launch by a manufacturer in a consumer market. What role did sales promotion play in the launch? In what ways can advertising support the other elements of the promotional mix? Find examples of advertising that uses: (a) rational appeal (b) a fear appeal. Why do you think the advertisers have chosen these approaches? Find a current advertising campaign that uses both television and online media. Why do you think both media are being used? To what extent is each medium contributing something different to the overall message? Describe the stages in developing an advertis- ing campaign. How do the objectives on retailer-consumer sales promotions differ from those of manufac- turer-consumer sales promotions? Research a recent new product launch by a manufacturer in a consumer market. What role did sales promotion play in the launch?
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a Rational appeal in advertising focuses on logical reasoning and emphasizes the practical benefits or features of a product or service It aims to persuade consumers by presenting factual information ... View the full answer
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