In what ways can firms harness their intangible assets, such as brand equity and intellectual property, to

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In what ways can firms harness their intangible assets, such as brand equity and intellectual property, to fortify their position in fiercely contested markets ?

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Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

ISBN: 978-1285190907

8th edition

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

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Posted Date: Apr 15, 2024 07:29 AM

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In what ways can firms harness their intangible assets, such as brand equity and intellectual property, to

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Firms can harness their intangible assets such as brand equity and intellectual property to fortify their position in fiercely contested markets in se... View the full answer

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

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