In your response, include an example of a business that has suffered from poorly forecasting the demand
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Question:
In your response, include an example of a business that has suffered from poorly forecasting the demand of its products. Evaluate how or why the business made such a mistake.
Why is knowing (or estimating) the product demand so crucial for a firm? What are the differences between estimating and forecasting demand?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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